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Making feet feel ne
BY ANDREW DANIELS
Walking is a good way to improve
health so having healthy feet is
essential to daily living according
to Brenden Brown, podiatrist
and founder of Sydney podiatry
clinic A Step Ahead.
Speaking at a Scholl media briefing in
Sydney last month, Mr Brown said that
proper foot care was an important part
of managing many chronic diseases
such as arthritis and diabetes and
also in sports medicine and weight
management -- areas in which pharmacy
is also involved.
'Preventing dry and hard skin
contributes to overall health and
wellbeing, as these conditions can stop
people from participating in everyday
activities, including exercise,' he said.
The pharmacist's conversation with a
customer about foot care could also lead
to broader discussions about health.
Also speaking at the Scholl briefing was
Gemma Howorth, international foot
model, who was in Australia working
with Scholl to encourage Australians to
look after their feet during summer.
'Feet can get a pretty raw deal,' said
Ms Howorth, who has modelled her feet
for famous faces such as Kate Moss, Rose
Byrne, January Jones and Heidi Klum.
'Most people tend to focus on taking
care of our face and hands, but feet
deserve just as much attention as the
rest of our bodies.'
She said that foot care started by paying
closer attention to feet and by taking
early action to make feet feel healthier
and more comfortable.
'It takes just three simple steps to have
beautiful feet -- exfoliate, tone and
moisturise. All it takes is consistency and
doing little things often. A little extra care
with products that hydrate the skin is all
it takes to reward feet for the hard work
they do, which is important for feeling
comfortable in our own skin,' she said.
Mr Brown said that podiatrists often
referred patients to pharmacies to buy
foot care products, and pharmacists
often refer customers to a podiatrist.
'However, it is hard to refer patients to a
pharmacy where they are dealing with
an untrained 16-year-old pharmacy
assistant,' he said.
It was frustrating when having referred
patients to a pharmacy, they returned
with 'dodgy' products. He urged
pharmacy assistants and pharmacists
to be trained in proper foot care and
to know which foot care products
worked so they could advise customers
He pointed to Reckitt Benckiser's Feet
First foot health training program (www.
rbhealthhub.com.au) as a way to help
pharmacy assistants provide treatment
and prevention support to patients with
'Looking after feet with the right
products is vital for making sure that
foot conditions don't cause pain or
discomfort. I always recommend
products that contain urea, lanolin and
salicylic acid because these ingredients
are more effective for hydrating thick
layers of skin, particularly between
podiatry appointments,' he said.
'Patients should discuss any unusual
changes in skin colour or texture with a
pharmacist, who may advise them to see
a podiatrist for specialised treatment.'
QR codes on prescriptions
Patients can now pre-order their
prescription medicines with a smart
phone using QR codes and avoid waiting
while their medicines are dispensed.
eRX launched the QR codes on
prescriptions last month. According to
Paul Naismith, CEO of the Fred IT Group,
which is behind eRx this will make it
significantly more convenient for people
to manage their prescription medicines.
He said three million scripts were
dispensed every year, and many of
those belonged to people who were
trying to collect prescription medicines
when they were unwell, dashing in at
lunchtime, or with small children in tow.
'This makes the process much faster and
easier for people who are juggling busy
lives, who live a distance away from a
pharmacy, are isolated in some way, or
need the support of a carer to get in to a
pharmacy,' he said.
Preliminary results of consumer research
completed by Essential Media Resources
for eRX show that improving patient
safety and convenience are the two
most significant factors driving people
to use eHealth and mobile apps for
ordering their scripts and managing
eRx Express is a free smartphone app
which can be downloaded at the App
Store for iPhone, Google Play for Android,
and Windows Phone for Microsoft.
Nutrition in tennis
BioCeuticals, has become the Official
Nutrition Partner of Tennis Australia.
As part of its new relationship,
BioCeuticals will provide Australia's
future tennis champions with
supplement products and help
raise awareness of the benefi ts of
complementary medicines to the
BioCeuticals Managing Director Kerry
Cunningham said BioCeuticals was
proud to be the supplier of choice for the
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