Home' Australian Pharmacist : Australian Pharmacist December 2013 Contents 78 Australian Pharmacist December 2013 I ©Pharmaceutical Society of Australia Ltd.
BUSINESS AND INDUSTRY NEWS
To encourage more Australians to get
vaccinated and to increase awareness
of vaccine-preventable diseases, Sanofi
Pasteur has introduced a digital platform
for pharmacists to share with patients.
Pharmacists can direct patients to Vaccine
Hub (www.vaccinehub.com.au) to up-to-
date immunisation information for each
stage of life including pre-pregnancy,
early parenthood (babies and young
children), adolescence and adulthood.
National Medical Advisor for Travel
Doctor (TMVC), Dr Tony Gherardin said,
'Vaccine Hub is an important digital tool
to help parents understand their child's
immunisation needs and help adults
better understand how to protect their
own health through vaccination.'
Vaccine Hub is based on information in
the Australian National Immunisation
Handbook, the US Centres for Disease
Control and Prevention website
(www.cdc.gov) and the World Health
Organization (WHO). It features an article
library and comprehensive guide to
common diseases like influenza, measles,
mumps and rubella as well as travel-
related diseases like typhoid, yellow fever
and Japanese encephalitis.
A video library features short
informational clips on disease prevention
and patient case studies that capture
the serious effects of highly contagious
diseases such as whooping cough.
The videos aim to educate people on the
risks of specific diseases and encourage
them to consult with their healthcare
provider to consider vaccination.
Biotech award to Ian Frazer
Professor Ian Frazer AC, One of Australia's
leading medical researchers, was awarded
Janssen's Industry Leader Award for
Biotechnology 2013 at the AusBiotech
National Conference in Brisbane last
month. The award recognises leaders
who have made a significant contribution
to the industry and an outstanding
commitment to life sciences and
biotechnology that often goes beyond
the 'job description'.
Prof Frazer, CEO and Director of Research
at Translational Research Institute
(TRI) was recognised for his steadfast
commitment to identifying innovative
solutions for areas of high unmet
clinical need, passion for translational
research and his reputed advocacy for
our next generation of researchers.
He has been instrumental, as part of
Queensland University spin-off company,
Coridon in developing the first in class
vaccine for HSV-2 genital herpes, a
virus, which currently has no curative
treatment available, affects up to one
in eight Australians. Prof Frazer and the
Coridon team, who are based at TRI,
have progressed the vaccine to Phase 1
No need to stress
Blackmores has kicked off a $5 million
campaign targetting the one in five
Australian adults who report moderate to
severe levels of stress.1
The Blackmores campaign is based
on the view that stress comes in many
guises. For some, the train trip to work is
something to be endured, for others it's a
chance to enjoy a coffee and read a book.
Blackmores' Director of Marketing,
Valerie Moreno said: 'So many Australians
suffer from stress as a result of today's
fast paced culture. Everyone's busy.
There's always so much to do. Stress can
have a wide range of effects on your
body and can also affect your mind,
digestive system, sleep and energy levels.
This campaign aims to acknowledge the
many forms of stress and remind people
that Blackmores can help to restore
A key component of the campaign is a
website where Australians can take a
short stress quiz (www.blackmores.com.
1. Casey, Stress and wellbeing in Australia in 2012: A state-of-the-
nation survey, Australian Psychological Society, 2012.
ASMI Social Media Guidelines
Australian Self Medication Industry (ASMI)
launch industry guidelines on social
media at its annual conference in Sydney
The guidelines address the way content
around non-prescription medicines
should be managed in the social media
space, while ensuring professional, ethical
and regulatory obligations are met.
Filomena Maiese, ASMI Marketing &
Business Development Director said, 'the
Australian consumer healthcare industry
has been quite cautious in engaging
with social media, mainly due to the
highly complex regulated environment of
health communication and uncertainty
of obligations around managing online
content -- whether owned, earned or paid
-- for therapeutic goods.
'It's expected that ASMI's new guidelines
will provide organisations with more
certainty in this space, increasing
their confidence in connecting brands
and health information with social
media audiences in a compliant and
Ms Maiese that currently three in five
Australians use social media, some more
than five times a day, and that Australia
has one of highest smartphone and tablet
penetration rates worldwide.
'This means Australians are literally
walking around with an abundant
amount of health information in their
pockets, ready to be accessed through
multiple social media networks at
The Guidelines are available on the ASMI
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