Home' Australian Pharmacist : Australian Pharmacist Nov 2013 Contents 76 Australian Pharmacist November 2013 I ©Pharmaceutical Society of Australia Ltd.
BUSINESS AND INDUSTRY NEWS
UV awareness clinics launched
Discount Drug Stores (DDS) ran
coordinated sun & UV awareness clinics
across more than 100 of its stores
The clinics aimed to show customers
how much UV damage has been done to
their skin, and to help prevent them from
causing further damage.
They included a 15 minute consultation
with a nurse who will take a photo of the
customer's face with a double-exposure
camera to reveal how much UV damage
has been done to their skin. Customers
were informed of their results and risks as
well as about harmful effects of the sun,
including what ultraviolet (UV) rays are,
the UV index, and how UV rays damage
Customers were also given an information
booklet, a UV level tester card and a
sample of SPF50+ Actinica Sunscreen.
DDS Professional Services Manager,
Casey Clark said that with Australians four
times more likely to develop skin cancer
than any other cancer, it's absolutely vital
people know about the dangers of UV
exposure and how to prevent it.
'Australia has such a sun-loving, outdoor
lifestyle, but we also have a shockingly
high prevalence of skin cancers.
These clinics will make people more
aware by showing them just how little UV
exposure it takes to do serious damage.'
Ms Clark said that many customers are
surprised to learn that it takes as little as
five sunburns to double their risk.
'Many people think that a couple of
sunburns won't do any serious harm but
this is absolutely not the case. Not only
are they at greater risk of skin cancer but
they are also causing premature ageing
and sun spots which, while fading, may
never go away completely.'
Telstra and Fred in partnership
Telstra Health has entered a strategic
partnership with the Fred IT Group.
The Pharmacy Guild (PGA) has welcomed
the investment which will see Telstra
Health take a significant investment in
Fred, which provides of IT services and
dispensing software to pharmacies.
According to the Pharmacy Guild, the
investment will position Fred to continue
to invest strongly in eHealth and IT
solutions which are vital in improving
patient health and safety, creating new
ways for community pharmacy to service
customers and manage businesses.
Outgoing Guild National President,
Kos Sclavos said: 'Fred IT Group's
partnership with Telstra reflects the health
system adapting to meet the needs of a
modern connected society. We can now
explore best practice opportunities where
pharmacists have a clinical role, with
other health professionals, in improving
health throughout the community.
This partnership will enhance the role of
the community pharmacy as part of the
team care continuum.'
'The partnership acknowledges the
importance of pharmacists in the future of
health, across the spectrum of medicine
management and compliance and full
health records, including the cornerstone
of effective health records, the medication
history. With pharmacists as Australia's
most accessible health care professionals,
IT enabled solutions will become more
critical. I see Fred IT Group expanding
health services into the future.'
The Guild retains a significant investment
in Fred and sees this new partnership with
Telstra as opening further opportunities
for exploring national eHealth initiatives
that can improve access to care.
Guild Member and pharmacy owner
Paul Naismith will continue to head the
company. A PGA statement said that
pharmacies will continue to have access
to high quality products and support.
Service delivery and pricing commitments
will remain focused on finding the most
efficient and competitive solutions for
pharmacy. In time, this new partnership
will increase Fred's ability to offer new
products and services.
Self care research
The Australian Self Medication
Industry (ASMI) and Macquarie
University have entered a research
partnership that will produce
independent, evidence-based research
into the current and future impact
of self care and self-medication on
public health in Australia. The research
program, which will be conducted in
three phases over the next 12 months,
will determine the consumer
healthcare industry's value in the
Australian economic and healthcare
environment, critical insights into
consumers' attitudes and behaviour
towards self care, and the value of self
care in contributing to a sustainable
healthcare system in the future. ASMI
Executive Director Dr Deon Schoombie
said: 'This research will provide a
deeper understanding of the role of
self care in driving better healthcare
outcomes for Australians and how it
can play a role in preparing for a more
sustainable healthcare system, both
now and in the future'.
The Guild salutes Bill Scott
The Pharmacy Guild of Australia has
paid tribute to Bill Scott who stepped
down as Chairman of GuildLink
last month. Guild President, Kos
Sclavos, said: 'Bill Scott has made an
outstanding contribution to the Guild
and Guild family companies. Not only
did Bill lead the negotiations on two
he also played a key role in the growth
and development of GuildLink and
the pharmacy software company
Fred IT Group. Mr Scott will also step
down from the chairmanship of
Fred IT Group, but will continue to
represent the Guild on the board of
Fred. Mr Scott said: 'I have enjoyed
my time with both GuildLink and Fred
IT, both of which have provided a
phenomenal opportunity to be part of
the development of innovations that
have enhanced the delivery of health
care for consumers'.
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