Home' Australian Pharmacist : Australian Pharmacist April 2012 Contents 296 Australian Pharmacist April 2012 I ©Pharmaceutical Society of Australia Ltd.
Continuing Professional Development
The articles in this series are independently researched and compiled by PSA commissioned authors and peer reviewed.
Provide minimal verbal and non-verbal feedback
• Use open-ended questions
Do not interpret subtleties in conversation or body language
• Ask for feedback
Less likely to share concerns or problems
• Demonstrate professional competence
• Be direct, concise and matter-of-fact
• Use humour thoughtfully to facilitate a 'laid back' and 'friendly'
• Resolve health issues promptly
Avoid taking orders (which undermines independence)
• Provide ways they can self-monitor their health.
they engage in 'fear control'. To cope with fear,
they may avoid or deny the health concern,
or minimise the associated risk in an attempt
to retain a perception of self-reliance and
independence.8 Pharmacists can support men
to take control of their health by identifying
and addressing these feelings during the
counselling process. They can provide
information to support men to care for their
own health and highlight the benefits of
adopting healthy behaviours.
It is also important to be aware of the different
ways that males and females communicate
with health care providers. Certain counselling
techniques can be used to address male
communication characteristics (see Table 2).
A useful resource (although directed at GPs)
is the Clinical summary guide 11: Engaging
men in primary care settings, available at:
There are a range of factors contributing to
the differences in health outcomes and life
expectancies between males and females in
Australia. Pharmacists can optimise the health
of males in their community by:
· identifying opportunities to engage with
men about their health;
· addressing health and health information
needs of males;
· collaborating with local health services and
other organisations to reinforce key health
messages delivered through national
campaigns targeted at male health; and
· tailoring communication and counselling
to the needs of males.
1. Select the LEAST appropriate
statement. Becoming a father:
a) is a motivating factor for better self-
b) provides an opportunity for health
professionals to engage males in
discussions about improving their own
c) is often the first time men need to
interact with the health system.
d) provides a health promotion
opportunity to identify occupational
2. A health promotion program
addressing the risk factors for sleep
apnoea would be BEST targeted
a) who have recently retired or been
b) for whom daytime drowsiness
presents an occupational risk.
c) who have recently become fathers.
d) who have experienced drought, flood
or other adverse event in rural life.
3. Interventions that neither reinforce
nor differentiate gender roles are
referred to as:
4. Select the LEAST appropriate
statement. Men who display the
principles of traditional masculinity:
a) may find messages about health
threatening as they suggest
vulnerability and mortality.
b) will adapt their behaviour if they
perceive they are susceptible to a
threat that they can take action to
c) will avoid or deny health concerns if
they perceive they are susceptible to
a threat but cannot take the needed
action to address it.
d) will benefit from universal statements
to address their tendency not to
interpret nuances in conversation.
A score of 3 out of 4 attracts 0.75 CPD credits.
1. Australian Bureau of Statistics. Deaths, Australia 2007, 3302.0.
Canberra: ABS; 2008.
2. Australian Government Department of Health and Ageing.
National Male Health Policy: Building on the strengths of
Australian males. Canberra: Commonwealth of Australia; 2011.
3. Guidelines for preventive activities in general practice, 7th edn.
Melbourne: Royal Australian College of General Practitioners;
4. 4364.0 National Health Survey: Summary of Results, 2007--2008
(Reissue) [online]. Canberra: Australian Bureau of Statistics, 2009.
5. Australian Institute of Health and Welfare. 2010 National Drug
Strategy Household Survey report. Drug statistics series no. 25.
Cat. no. PHE 145. Canberra: AIHW; 2011.
6. Barker G, et al. Engaging men and boys in changing
gender-based inequity in health: Evidence from programme
interventions. Geneva: World Health Organization, 2007.
7. Men's Health Information and Resource Centre. Engaging dads
in health services. Sydney: University of Western Sydney; 2011.
8. Patel P, Barnett C. Counselling techniques to address male
communication characteristics: an application of the extended
parallel process model. J Pharm Pract. 2011; 24(4):386--90.
9. Clinical summary guide 11: Engaging men in primary care
settings. Andrology Australia; 2010. At: www.andrologyaustralia.
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