Home' Australian Pharmacist : Australian Pharmacist October 2012 Contents 828 Australian Pharmacist October 2012 I ©Pharmaceutical Society of Australia Ltd.
BUSINESS AND INDUSTRY NEWS
He said that over the 22 years, from 1985--
2007, pharmacy school graduate numbers
have steadily grown (with the exception
of 1999), with a more spectacular growth
over the past decade.
'So yes, there is a lot more competition for
places now and with young pharmacists
keen to work. The pressure this puts on
young pharmacists is immense, but the so
are the opportunities,' he said.
Mr Kardachi said that the Pharmacy
Workforce Planning Study, a project
under the Fourth Community Pharmacy
Agreement study found that since 1997
graduate supply has more than doubled.
It found that since 2003, pharmacy course
completion (graduation) numbers have
been heavily tipped towards female
graduates, with just over or near to
50% more female pharmacy course
completions each year. The number and
gender balance of current and projected
pharmacy school enrolments indicates
the recent graduate supply trends
A customer centric future
The new leaders are the innovators
of pharmacy practice according to
Speaking at the
Annabel, a consultant
nancial and strategic
planning, said, 'these
are the people out
there doing it. They are not written about,
you don't know them.'
Mr Annabel said that the future for
community pharmacies should be
customer centric and productivity focussed.
'You cannot win on price. Price doesn't do it
anymore, discounting was overdone. 'What
keeps them returning is the expert advice --
not the price!' he said.
Mr Annabel recommended maintaining
high margins and not price matching
'It comes back to leadership. Forget the
issues, focus on the choices. Forget about
Coles and Woollies. You can compete with
them -- but on your own terms.
'Consumers want the knowledge, and
where does it reside? With the pharmacist
two counters back. Information is the
starting point of the o er,' he said.
Mr Annabel said that the pharmacy has
to be much more than a place to acquire
merchandise and have scripts lled. He said
having the pharmacist at the front means
a greater ability to complete the pharmacy
practice incentives (PPIs) introduced in the
Fifth Community Pharmacy Agreement
(5CPA). The dispensary technician
should be working near stock and away
'Its got to help people enrich their lives.
If pharmacy just ful ls a product need,
it's transacting, not creating new types of
value for customers.
'If we can relieve the pharmacist of
activities that could be done by others it
would free them up to engage customers
-- the customer is king (or queen)!
Rede ne the role of the pharmacist to
one of engagement not an over quali ed
technician,' he said.
Mr Annabel said only 9% of dispensing
activity value adds to the customer and
called for a dispensary revolution.
'Think about your customers. Which
customers account for the bulk of your
business? Which customers account for the
bulk of your pro t? Design the pharmacy to
meet their needs.
'The pharmacist's role is as the health
solutions provider. The pharmacy becomes
a health solutions destination,' he said.
Mr Annabel listed diabetes, sleep apnoea,
continence, nutrition, wound care,
wholefoods, and mother and child as
examples of areas the pharmacy can
specialise in providing customer support.
He said pharmacies must promote and
communicate their point of di erence,
their bene ts.
'Catalogs don't promote the point of
di erence!' he said.
Location Rules tougher than
Australia has a pharmacy location
rules system that is 'remarkable in its
complexity and expense -- including to
Lawyer and commercial and pharmacy
law specialist, Steven Holzberger, told
Pharmacy Business Conference delegates
that while the location rules cost millions of
dollars a year decisions often came down
to a measurement of distance between
'The rules have
thrived across four
supported by both
major political parties,'
In October last year the most signi cant
changes to the location rules to date
As a result, he said, there has been 'a urry
of application under the old, new and
transitional rules and a lot of litigation,
primarily for second pharmacies in the
Mr Holzberger said that few of these
opportunities had not been identi ed and
He believed that once all these applications
had been sorted out there are likely to be
fewer rather than more pharmacies.
'The new rules are a lot tougher than
people give them credit for. The criteria are
di cult to satisfy.
'After the transition we will have a more
predictable set of rules, fewer applications
and fewer approvals. The longer the rules
go on, the less movement we'll see, mainly
'The approval market will disappear,' he said.
Sometimes it is better to be di erent than
better according to Je Rogut.
Mr Rogut, the
of the Australasian
told delegates that
innovation is the key
'The challenge is to look ahead and try to
o er customers what they want before
they realise they want it.
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