Home' Australian Pharmacist : Australian Pharmacist November 2012 Contents 838 Australian Pharmacist November 2012 I ©Pharmaceutical Society of Australia Ltd.
I'm always intrigued by the advertising of
prescription only medicines in pharmacy
publications. Yes, I acknowledge that
advertisers defray the publication costs,
but I have issues with the one-page
Seroquel XR and Cymbalta advertisements
strategically placed within the Counselling
in practice article on anxiety disorders.
What's the reasoning? Might we be able
to persuade our patients to influence
the prescribing habits of their doctor?
Or perhaps, we might have a more
sympathetic view of these drugs when
an opinion is sought? More and more
patients are given options these days,
and find themselves having to rely on
the opinions of others to choose the best
outcome. Or is it to offset the adverse
publicity attracted to psychotropic drugs
and their use?
Letters to the Editor
Letters are invited from anyone
wishing to comment on articles
or issues relevant to pharmacy.
However, any letters judged by the
Editor to be potentially defamatory
will not be published. Letters should
be no more than 300 words long.
They can be emailed to the Editor at
Practitioners dominate Excellence Awards
Commitment and innovation is the
common thread that links the winners of
the 2012 PSA excellence awards
The awards were a highlight of the
opening plenary session at PSA's annual
Pharmacy Australia Congress (PAC12) in
Melbourne last month.
The winners are:
• Young Pharmacist of the Year -- Brooke
• Pharmacist of the Year -- Deirdre
• Lifetime Achievement -- Colin Trevena.
The Awards are widely regarded as the
pharmacy profession's most prestigious
and sought-after awards and represent the
profession's pinnacles of achievement.
The PSA Excellence Awards acknowledge
the achievers of the pharmacy profession,
in particular those involved in innovative
practice; those striving to raise practice
standards; and those who, through their
professionalism, provide a model of practice
for others to emulate.
A lifetime of innovation
Trevena who won the
Award was a leading
innovator in the
systems and counselling materials.
Colin was recognised as being a
'revolutionary' who developed a patient
record card system which paved the way
for the introduction of the computerised
systems which are now part of the
everyday environment in Australia's
Mr Trevena said he was surprised at being
named for the honour, as he was not aware
he had been nominated.
Reflecting on his Award he said that it
meant recognition of more than 50 years
as a pharmacist -- publicly representing
a belief that community pharmacy's
success and future lay in developing
and maintaining positive pharmacist-
'It meant recognition of family --
particularly Laurel, my wife of nearly
50 years, my peers and business
partners, who supported, enthused and
constructively criticised my objectives as
I strove to create and supply appropriate
resources to foster and promote patient
counselling as part of a community
pharmacy practice business model.
'It makes me reflect on my career
commencing as an apprentice, then
student and office bearer in SUPA, a
country pharmacy manager leading
to the 1970 purchase of the Boorowa
Pharmacy in country NSW. There we built
a highly successful pharmacy practice
business model based on personal
service delivery using knowledge
'I developed unique tools in support of
the service we provided which had a
wide commercial future. Those successful
commercial outcomes probably raised
my profile which has apparently resulted
in this award which I gratefully accept,'
Patient care and QUM
A lifelong commitment to patient care
and the quality use of medicines led
to West Australian pharmacist, Deirdre
Criddle, being named Pharmacist of
her nominee as
an example of a
and drive you
can make pharmacist involvement in
patient care and quality use of medicines
education essential. Her many roles in
HMR services, hospital discharge and
formulary and health practice education
all support positive patient outcomes
concerning their medicines and the role
of pharmacists in the collaborative health
Mr Criddle said after the presentation that
she was honoured and excited to receive
the award which is held in such high
esteem by the whole profession.
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