Home' Australian Pharmacist : Australian Pharmacist July 2016 Contents Australian Pharmacist July 2016 I © Pharmaceutical Society of Australia Ltd.
Read in greater detail more regularly than any other pharmacy title –
such constant behaviour means you can count on our readers to open
any issue and be seen!
» Greatest number of recipients opening and reading (82%)
» Greatest number of readers reading every issue (48%)
Engage with almost 18,800 PSA members every month
(15,500 pharmacists in print and 16,000 in digital form).
» Australian Pharmacist is read by 65% of community pharmacists
It has an extremely strong CPD program followed by more than
10,000 pharmacists – a typical monthly article receives 3000 plus
assessments, with highs over 4000!
» Greatest average proportion read (73%)
» Circulation 14,872 cab March 2013
TO ADVERTISE in the best-read pages in pharmacy media and give your campaign real
impact, and greater recognition, contact Tremain Media.
Ph: 02 9988 4689
Ph: 02 9871 5520
Ph: 0402 055 022
*Competitive Advantage Research August 2012 – 632 practicing community pharmacists
Sports Refuel & Rebuild
IsoWhey Sports Refuel & Rebuild is a
formula to supply working muscles
with the essential nutrients needed
for recovery post‐exercise. Refuel and
Rebuild combines pure whey protein,
BCAAs and tart cherry and magnesium.
It is used for assisting in muscle
recovery, supplying essential nutrients
to rebuild and repair tissue to maintain
muscle mass. Product highlights include:
over 6g* of antioxidant tart cherry per
serve, which contains anthocyanins
phenols and flavonols; magnesium
to help with fatigue and tiredness; no
added fructose; and, no artificial colours,
flavours or sweeteners.
*Based on average amounts per serve.
Goat Nutrition Australia
Newcomer to the infant and toddler
formula category, Goat Nutrition
Australia (GNA) has prioritised pharmacy
in its quest to provide mothers with a real
choice by offering Oli6, a complete range
of dairy goat formulas manufactured
in Australia. Goat’s milk is used in many
countries and is included in infant
feeding guidelines in Australia, New
Zealand and the European Union.
According to a recent Galaxy survey
of 503 mothers of children aged 0–24
months*, 86% of infants experience some
form of digestive issue, such as wind,
reflux, constipation or diarrhoea. In their
search for solutions to digestive issues,
almost half of mothers of children aged
13–24 months changed formula type,
but one in two mums said they struggle
to find information about formulas to
improve their toddler’s digestive health.
The research showed that just 11%
of mothers of toddlers turned to
pharmacists for help with their child’s
stomach problems, well behind GPs
(56%) and early childhood centres (39%).
Chatswood pharmacist Stuart Nankivell
said the research is surprising because
pharmacists continue to rank as one of
the most trusted professions in Australia.
‘ We should be higher on mum’s radar
when they’re seeking information
regarding feeding options for their
toddlers. Pharmacists are highly accessible
and well positioned to provide practical
advice and solutions,’ Mr Nankivell
said. ‘ The arrival of the Oli6 Dairy Goat
Formulas provides a new opportunity
for pharmacists to engage with mums
by offering a quality assured, Australian‐
manufactured goat’s milk formula option.’
The Oli6 range has been developed
in direct response to GNA’s consumer
research showing that mothers wanted
as natural a product as possible that met
Australia’s stringent quality and safety
Oli6 relies on the natural benefits of goat’s
milk to provide many essential vitamins
and minerals to help with children’s
growth and development. These include
naturally high levels of magnesium,
calcium, vitamin A and vitamin C as well
as other beneficial substances such as
prebiotic oligosaccharides to assist with
gut health. Professor Harsharn Gill, Head
of Food Science and Nutrition Discipline,
School of Science, RMIT University
conducted an extensive review of the
available literature regarding goat’s milk.
‘Prebiotic oligosaccharides (oligos) occur
naturally in high concentrations in goat’s
milk – up to six times the levels found in
standard cow’s milk. Studies show that
prebiotic oligos in milk improve health
and well‐being by fostering a healthy
intestinal environment from an early age,’
*National online survey with 503 mothers of
children aged 0-24 months; equally split between
mums of 0-12 month olds and 13–24 month olds.
Weighted by age and area to reflect the latest ABS
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