Home' Australian Pharmacist : Australian Pharmacist August 2015 Contents Australian Pharmacist August 2015 I ©Pharmaceutical Society of Australia Ltd.
Nine out of 10 Australians believe that cheap, generic medicines include
the same ingredients as more expensive products, but many still trust the
big name brands more.
The survey of adults who have made
a purchase from a bricks and mortar
pharmacy in the past six months found
customer service to be a greater driver
of satisfaction than value for money.
Consumer research company Canstar
Blue surveyed almost 3,000 adults
and found 92% think the contents of
products like pain killing tablets is the
same, regardless of price. But despite
that, 36% trust big name brands more
and 27% believe they are more effective
than cheaper, generic versions.
Megan Doyle Head of Canstar Blue said
adults in their 30s and 40s were found to
be the most likely to reach for the more
‘Generally the older you get, the less you
care about the name on the packaging,’
she said. ‘Over 50s are the most trusting of
and most likely to opt for cheaper options
if they’re available. Life experience seems
to have given them the opinion that there
isn’t much difference between the various
products on the shelves and they’d rather
save some money.
‘But for some, the big names are the
most attractive proposition. If you’re
feeling unwell, you simply want the
fastest, most effective relief and that’s
precisely the message you get from the
big name brands. Interestingly though,
88% of respondents said pharmacy staff
have asked them if they’d prefer the
cheaper, generic alternatives to the big
Mrs Doyle said that once they enter a
pharmacy, most people look for good
customer service and advice.
‘ The price of the products they buy
becomes less important, which might
also help to explain why so many
favour big name brands, even when
they believe they include the same
ingredients as cheaper versions.’
The survey also found that 94% of
respondents trust the advice given by
in-store pharmacists and 81% would
rather buy pharmaceutical products
from a pharmacy than a supermarket.
And three-quarters would like
pharmacists to have more authority to
issue repeat prescriptions. The level of
trust was again most common amongst
the over 50s.
Drivers of pharmacy
Value for money
Availability of pharmacist
Range of health-related
Range of beauty-related
checks and programs
Source: www.canstarblue.com.au Pharmacy survey
of 2704 adults in June 2015.
High tea with Zumbo
Reckitt Benckiser (RB) has once again
partnered with celebrity chef Adriano
Zumbo. This time, he’s urging Australian
pharmacists to complete Nuromol
training for the opportunity to win the
ultimate cooking experience with him.
Adriano said: ‘I’m constantly evolving
my repertoire through training and
education. It is the best way to learn and
discover new techniques, allowing me
to create elaborate desserts and keep
my customers engaged.
‘Keeping up-to-date with industry
knowledge and new products is
important in any field – whether you’re a
chef or a pharmacist.’
RB is giving one pharmacist and a friend
the chance to cook up a storm with
Adriano in Melbourne. The winner will
also enjoy a high tea in Fancy Nance,
his ‘Alice in Wonderland‐esque’ salon.
To enter, pharmacists must complete
their Nuromol training on RB HealthHub
by Monday 31 August and answer
in 25 words or less: ‘What are two of
the most unlikely ingredients you’ve
combined together to create something
amazing?’ All who enter will also go in
the draw to win one of 20 signed copies
of Adriano Zumbo’s latest cookbook,
‘ The Zumbo Files’. As an added bonus,
each entrant will receive an exclusive
e-recipe card featuring one of Adriano’s
delectable creations to test out at home.
Winners will be notified by phone or
email, and announced on RB Health Hub
from Monday 7 September.
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