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DDS unveils improved
Discount Drug Stores (DDS) has announced a range of services to
offer more value and opportunity for its members at its first National
Conference since being acquired by Central Healthcare Services (CHS),
a subsidiary of Sigma Pharmaceuticals.
The conference was held in Fiji in
May with the theme Here and Now
and focussed on strategies to stay
competitive and successful.
DDS Executive General Manager
Douglas Kuskopf-Dallas said: ‘We have
spent the last few years planning and
preparing for the PBS reforms and now
that our industry is in the midst of these
changes, we are continuing to invest
further by launching initiatives to help
our members with the transition and to
offer both our customers and business
owners more value. We’re investing in
new initiatives whilst also increasing
the business support rebate for our
members. This means we’ve been able
to stick to our commitment over the past
four years of providing more benefits to
owners while reducing costs.’
Hs said it was important for the DDS
brand to reach new customers and
grow the number of people visiting
‘ Through an increased investment in
marketing, particularly focusing on
television commercials, loyalty programs
and local area marketing we believe we
can make progress in these areas.’
Many of the initiatives focus on
customer engagement, including the
launch of the DDS digital strategy which
incorporates the introduction of a
loyalty club and a new eCommerce site
designed to direct orders to individual
franchisees. A television campaign
offering greater media opportunities
for major brands in store through
infomercials was also announced.
There was a strong focus throughout
the conference on how to more
effectively manage staff in a pharmacy
environment. It also had a strong focus
on professional services, with many
presentations giving attendees a deeper
look into productivity optimisation
tactics for both front-of-shop staff and
those in the dispensary, with the goal
of increasing the time pharmacists can
spend with customers.
DDS also raised more than $60,000 for
its two charity partners, Assistance Dogs
Australia and Free To Be, through its
charity auction and other fundraising
throughout the conference, which
included a $20,000 company donation.
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