Home' Australian Pharmacist : Australian Pharmacist July 2015 Contents Australian Pharmacist July 2015 I ©Pharmaceutical Society of Australia Ltd.
The growing focus on consumer self care, coupled with improved
pharmacist-consumer engagement, has resulted in increased momentum
for PSA’s Health Destination Pharmacy (HDP) initiative as it moves into
the next phase of its implementation.
This implementation is supported
by an advisory group of industry and
professional representatives which is now
meeting regularly to progress the initiative.
HDP aims to help pharmacies change
their practice and business models
to reposition pharmacy as a health
destination in the community, and for
the pharmacist to act as a health solution
provider. HDP features a non-dispensing
pharmacist helping with the provision
of an evidence-based minor ailment and
professional pharmacy services.
The initiative evolved from the need to
reposition community pharmacy and to
ensure ongoing viability for the sector
while transitioning to meet the changing
health needs of consumers.
HDP uses coaches to help implement
a change in the pharmacy culture.
Australian research showed community
pharmacies could benefit from coaching
to provide targeted, on-site support to
help them prepare for change and to
integrate new professional programs
and services. Targeted education and
practical assistance in developing viable
business models was seen as being
able to help improve the capacity of
community pharmacy to make the
transition to a health-focused business.
In 2011–13, PSA conducted a
pilot to investigate the concept.
Some 14 pharmacies were chosen
to represent a range of pharmacy
types across geographic location,
size, brand affiliation, prescription
numbers, employment characteristics
of pharmacists and other staff,
and demographic traits.
The pilot demonstrated proof of the
concept and showed pharmacies can
adopt a changed model of practice in
which the pharmacist is repositioned
as a health solution provider and the
pharmacy as a healthcare destination.
In the pilot, the coach helped
pharmacies increase health-related
sales, improve overall profitability and
be more competitive through non-price
This was achieved by having more
engagement between pharmacists and
consumers, targeting health promotions
and professional services which meet
the needs of the local community,
implementing and/or increasing delivery
of professional pharmacy programs and
services, and improving communication
and relationships with local GPs and
BY GRANT KARDACHI, FPS, OUTGOING NATIONAL PRESIDENT
» NATIONAL PRESIDENT SAYS
Following the pilot, PSA has joined with a
range of stakeholders in an unprecedented
partnership that reflects the confidence the
industry has in the initiative.
The move into the implementation stage of
the project is significant for the profession.
The project provides a tailored,
evidence-based practice change platform
for pharmacy to help deliver a sustainable,
reinvigorated model of healthcare to
the Australian community which gives
consumers a unique pharmacy and
The partnership will see the PSA working
with industry leaders who are passionate
about pharmacies as sources of health
advice and service in the community.
This approach is a key initiative in
sustainability for the industry.
HDP provides something other programs
don’t – the foundation for competitive
and financial success through a change in
culture by transitioning practice models
from a supply/transaction focus to a
pharmacist engagement focus. This allows
a pharmacy to successfully implement
existing initiatives while also being better
prepared for new programs as they arise.
PSA’s HDP program has the following key
points of difference:
• Evidence-based with tested results.
• PSA’s past experience in delivering
change programs, onsite support and
high-quality practice support resources
and training – PSA is the expert in
• Informed, endorsed, and supported
by the leading experts in pharmacy
business practices. It brings together the
best of the best.
• Ability to support existing initiatives.
• Tailored to the individual needs of the
pharmacy and its local community.
PSA is delighted to be working with our
partners who believe that we can build
a brighter future for pharmacy, and give
consumers better options for managing
PSA will be making some formal announcements at
PSA15 in Sydney later this month. You can find out
more details about the conference at: www.psa.org.
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