Home' Australian Pharmacist : Australian Pharmacist February 2015 Contents Australian Pharmacist February 2015 I ©Pharmaceutical Society of Australia Ltd.
New ASMI committee
The Australian Self Medication Industry
(ASMI) has announced its Committee of
Management for 2015.
The Committee includes:
• Mark Sargent, ASMI President; General
Manager Consumer Care Australia &
New Zealand, Bayer Australia Limited
• Violeta Delgado, ASMI Vice President
(Treasurer); Head of ANZ at Novartis
• Paul Rose, ASMI Vice President
(Secretary); General Manager ANZ at
Pfizer Consumer Healthcare
• Robert Barnes, Head of Consumer OTC
Division, Aspen Pharmacare Australia
• Brett Charlton, Director Consumer
Healthcare, Sanofi Consumer Health
• Vincent Cotard, Vice President/
General Manager, GlaxoSmithKline
• Gaurav Jain, Regional Director ANZ,
• James Jones, Commercial Country
Manager, Takeda Pharmaceuticals
• Phil Lynch, Managing Director,
Australia/New Zealand, Johnson &
• Alan Oppenheim, Managing Director,
More than 1,200 pharmacies connected
to the MedAdvisor platform in its
first 12 months with more than
50,000 patients using the technology.
Launched late in 2013, Melbourne-based
MedAdvisor had ambitious targets
for bringing community pharmacy
into the 'App' age, with its platform
of pharmacy-connected mobile and
web apps. The platform aimed to
give patients a full suite of tools to
allow them to better manage their
medication, and to do so with full
connectivity to pharmacy dispense
systems, so patient's medication details
and supply/script info was automatically
Partnering with Actavis for their sales
and marketing and GuildLink to provide
connectivity to their large existing
pharmacy base enabled MedAdvisor
to roll out to pharmacies nationally in a
relatively short timeframe.
Managing Director Josh Swinnerton
said he was pleased with progress, but
indicated the company had big plans for
expansion in 2015.
'Our vision in starting MedAdvisor was
to leverage the accelerating popularity
of mobile and web devices to give
people a complete tool to help them
manage all aspects of medication use.
But we could see that stand-alone
tools required too much data entry
by patients to be useful -- to be truly
effective, we had to connect with
pharmacy dispense data, and most
importantly with the pharmacists
themselves,' he said.
Mr Swinnerton said that in the past
few months MedAdvisor had been
collecting feedback and stories from
pharmacies that used MedAdvisor.
The pharmacies had reported that
their patients loved the system and
that it was showing a clear return with
increased script fills; patient loyalty and
Targeted reform required
Targeted reform is required to further
develop the Australian regulatory
system according to Medicines
MA's submission to the Therapeutic
Goods Administration's (TGA) Expert
Review of Medicines and Medical
Devices Regulation outlined its
MA CEO Tim James said targeted reform
was required to further develop the
Australian regulatory system, ensuring
that it was adaptive and responsive to
changes in business and technology.
'It's important that we can identify ways
to restructure Australia's regulatory
framework so that it is fit-for-purpose
and globally competitive,' Mr James said.
'This is why Medicines Australia has
put forwarded recommendations on
optimising work sharing activities
with overseas regulatory agencies,
creating multiple approval pathways,
delivering on long-promised
information technology capabilities, and
eliminating unnecessary red tape in the
'Regulation in Australia needs to be
retained through an efficient system
driven by innovative resources which
deliver results that keep pace with
medical developments. Updated and
harmonised information technology will
be critical to achieving success.
'Any changes which are made to the
system must firstly focus on ensuring
the internationally recognised standard
for regulation in Australia is retained.
We know that Australia must retain its
capacity to undertake independent
assessments of therapeutic goods,
with this responsibility remaining
with the Commonwealth of Australia,'
Mr James said.
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