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Pharmacy Forward and S3
focus hits the spot
Since the launch of Reckitt
Benckiser's (RB) national program
Pharmacy Forward in July, more than
170 pharmacists have signed up for
online training via RB HealthHub.
According to RB in the past few months
there has been a steady growth in the
number of pharmacists accessing and
downloading Pharmacy Forward tools
-- including video tutorials that guide
them through the program steps, PDF
worksheets and action plans to share
with their staff as well as business
Nick Logan from Nick Logan Pharmacist
Advice in Artarmon and mentor of
Pharmacy Forward said he had received
positive feedback from pharmacists who
have signed up to Pharmacy Forward.
'Pharmacists really value the online tools
and accessible resources provided by
the Pharmacy Forward program through
RB HealthHub,' Mr Logan said.
'Pharmacies are proactively getting
involved in the Pharmacy Forward
program, discovering the 'real'
benefits of focusing more on their
S3 department and actively learning
from the experiences of the Pain
The Pharmacy Forward training is
broken down into six steps to ensure
every opportunity for business growth is
explored. Pharmacists will gain greater
insights into the need for change, assess
their current operations, draft and
implement their personalised action
plan, train their staff for change, review
progress and results and submit their
results anonymously online for a look at
how other pharmacies have fared.
RB is also offering all pharmacists
who complete the program and
anonymously submit their results online
by 1 May 2015, the chance to win a
Business Builder program from the
Next Level consultancy, led by Glenn
Reckitt Benckiser (RB) and
Headache Australia teamed up last
month to encourage pharmacists
and pharmacy assistants to
think differently about tension
headaches, the role muscles play
in causing headache pain and the
most effective treatment advice
they can offer their customers.
The partnership was part of Headache
Week, an initiative of Headache
Australia which is supported by the
Brain Foundation. Headache Australia
aims to reduce the incidence and
impact of headaches on society via
community awareness, education and
During Headache Week, Headache
Australia encouraged headache
and migraine sufferers to join the
National Headache Register (at
individuals will have access to
information about the latest treatments.
ˆ Joyce McSwan and Gerald Edmunds.
Gerald Edmunds from Headache
Australia said an estimated six
million Australians suffered from
'People tend to self-diagnose headaches
but they don't always get it right.
Pharmacy is well positioned to assist
Australians understand and better
manage their headaches, and uncover
the source of their pain,' he said.
Joyce McSwan, a clinical consultant
pharmacist from the Gold Coast said,
'Headache Week is a great opportunity
for pharmacy staff to refresh their
pain category knowledge and
actively engage customers about
'As healthcare professionals, not only
should we be recommending the most
appropriate and effective treatment
option to our customers but also
offering lifestyle advice for managing
or reducing their headache occasions,'
Vanessa McCutcheon, Marketing
Manager -- Health Care Professionals,
RB, said a survey conducted by RB at the
APP conference in March revealed that
while more than half of respondents
(51%) correctly cited tension headaches
as the most common type of headache,
only 9% actually said they believed
muscles cause a headache.
'Helping pharmacists and pharmacy
assistants better understand headaches
and distinguish between different types
of headaches is part of RB's ongoing
commitment to the education and
training of the pharmacy channel,'
'The more knowledgeable pharmacists
and their staff are on the source of their
customer's headache pain, the better
they can support the health of their
customers and recommend appropriate,
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